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Our Process

Frozen isn't a compromise. It's a technique.

Done right, flash-freezing locks in flavor and texture at the exact moment food is at its best — better than "fresh" produce that's spent a week in transit. Here's exactly how we do it.

Ambient

Cooked or caught same-day

Every dish is cooked, or every fillet caught, the same day it's frozen. Nothing sits in a holding fridge waiting for a batch to fill up.

As low as −35°C

Blast-frozen within 90 minutes

Individually quick-frozen in a blast tunnel, not a standard freezer. Ice crystals form small and fast, so texture doesn't turn mushy on reheat.

−18°C

Held in cold storage

Palletized and held at a constant −18°C until your order is picked — the temperature the industry defines as true deep-freeze.

−18°C maintained

Insulated cold-chain delivery

Packed with dry ice and phase-change gel packs in an insulated box engineered to hold temperature well past your expected delivery window.

Arrives thawed? We refund it.

If your order arrives above −12°C, contact us within 24 hours with a photo and we'll refund or reship it — no questions asked.